Tom Doherty, The Power of Narrative: How Storytelling Shapes Modern Advertising

"The Power of Narrative" is a series of promotional audio/visual products that, in an advertising campaign, would be disseminated across short-form content platforms - e.g., Tiktok, Instagram Reels and/or YouTube Shorts. The promotional material will be used as advertising for a growing streetwear clothing brand based out of Nottingham. This material puts into practice the wider themes of Tom's dissertation project - the effect of storytelling on the success of advertising campaigns.